Webbiquity SMM

AUGUST 9, 2010

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. Scott Frangos presents a concise but clear outline of basic social media ROI measurement objectives, tools and analytics.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

AUGUST 19, 2012

Using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. Twitter Influence Analytics. Pinterest Influence Analytics. Thanks all.

Analytics 137

Analytics Influencer Klout Vocus 137

Webbiquity SMM

MARCH 23, 2011

more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages. Geographic/language coverage. Monitoring beyond social media.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

SEPTEMBER 10, 2012

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa also recently authored a guest post here on web analytics and lead scoring. Stacey Acevero. EmilysHere.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

AUGUST 18, 2010

link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. If only more others felt the same. 'Digital

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Billable work that will make us look awesomely smart to our clients, but hey! Anyone else?

Social Media 167

Social Media Facebook Marketing Consultant 167