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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Knowing this will inform your marketing, social media, SEO, and content strategies.

Strategy 186
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Most important search optimization factors include links (internal and external), fresh content, page title & meta descriptions, H1 headers, URL structure (including keywords if possible), and page load times (Google Caffeine). Listen and join the dialogue with Radian6. and jumped into their conversation near the end.

ROI 114
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

You could also add your social media profile URLs on your business cards, in your catalogues, on your flyers, etc. Another way you can integrate is using your social profile URLs as your website when leaving comments. You can also get Google Analytics installed on your Facebook Fan page. Get this shirt style here ).

Questions 277
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It works like bit.ly, but incorporates all URL shorteners into the data mix. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. URL to see how many times it’s been clicked on, and by whom.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

A search engine optimization expert is usually focused on changing URL structure, optimizing title tags, and making code tweaks to a website to make sure the search engines find the site and the pages contained therein. Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page.

Marketing 240