Direct Marketing Observations

JANUARY 31, 2018

If you can get the data right, you can get the analytics right, right? Buy our stuff. Buy our stuff. Social media marketer doesn’t mean social media analytics guru. Take the analytics side of the equation seriously and fund it properly. I have a suggestion though. Quit looking at them through a B2C lens.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

FEBRUARY 18, 2011

I can’t believe I’m going to weigh in on this, but I saw a tweet from a notable social media analytics consultant in which the following was stated for the umteenth time. Can they produce a compelling action on someone to buy product? Can they influence people to buy stuff? Isn’t that influence?I

Social Media 168

Social Media Influencer Sports Buy 168

Direct Marketing Observations

AUGUST 5, 2011

Lack of belief or Buy in from Leadership. For example, if we’re to believe the Gartner Hype Cycle , which I do, we’re approximately 2-5 years away from mainstream adoption of social analytics. They are in descending order of importance. Turnover coupled with leadership vacuum. Red Tape/Politics/Hidden agendas.

Strategy 162

Strategy Analytics Organization Buy 162

Direct Marketing Observations

SEPTEMBER 30, 2014

Maybe not so much in an analytical way but we do measure our daily outcomes. Did you buy it? However, the bottom line is that in business or in life, what we all do, whether we realize it or not, is we measure the outcomes. Was it fun? Did we lose? Was it worth it? Did you have a bad experience? Did they like you? Was it your fault?

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

MARCH 19, 2012

Twitter didn’t buy Posterous just to spend money and collect a toy. Twitter ain’t going anywhere -From cars that tweet , to marketers figuring out newfound ways to leverage the power of microblogging and actually driving awareness and making money-Twitter is hitting some good times. need more proof? They have plans.

comScore 166

comScore Microblogging Posterous Marketing 166