Oktopost
JULY 29, 2021
In February 2021 it was announced that Brandwatch had been acquired by Cision , the leader in news distribution and media monitoring and analysis for $450 million. Brandwatch recently achieved the number one ranking in the highly regarded Forrester Wave report for social listening technology.
Socialmedia.biz
JUNE 8, 2018
Crimson Hexagon. Crimson Hexagon is among the top performing social media monitoring tools. Additionally, you can use Crimson Hexagon to create optimized content and share it to your social media accounts to engage your audiences better. The vendor charges an entry-level price of $500 per month.
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Razor Social
MARCH 30, 2016
Campaign Analysis. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”
Waxing UnLyrical
NOVEMBER 18, 2010
Traditional and social media monitoring vendors often report the quality of their sentiment analysis in terms of “accuracy;” that is, the percentage of stories or posts that the tool’s algorithm and a human reader agree on. Mark as read Approve comment Sentiment analysis is getting better and teachable (Baysian) capabilities are helping.
Buzz Marketing for Technology
FEBRUARY 9, 2011
In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. Dashboard shows volume of mentions and sentiment.
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