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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. SSoV is, essentially, competitive analysis: how visible—and, therefore, relevant—is your brand in the market? Cost-Per-Click (CPC). Instead, look to your CPC.

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10 Best Facebook Competitor Analysis Tools

Keyhole.co

For that, you need to add Facebook competitor analysis tools to your marketing arsenal. Why should you do Facebook competitor analysis? Facebook competitor analysis enables you to assess your key rivals in the market. Facebook competitor analysis makes it easier to understand what they demand. Offers sentiment analysis.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Click the play button to listen here: Download the audio file: [link]. Two, CPC rates are up 23%. It just comes down to some statistics, man. Listen Now.

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The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

CalendarX provides statistics such as the number of followers, the number of calendar page views and more. Download the browser extension to quickly rebrand any links. Best used for : Content marketing analysis. Money-saving alerts when your CPC or conversion rate changes significantly. Ghost Browser. Price: Free.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper. Cost per click (CPC). Sentiment analysis. See Conversion rate.

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10 Free Social Media Marketing Tools You Should Try

agora pulse

If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account. When you want to streamline your analysis, AdsReport has you covered. When you’re finished, you can download or embed your infographic. Facebook Barometer.