19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. SSoV is, essentially, competitive analysis: how visible—and, therefore, relevant—is your brand in the market? Cost-Per-Click (CPC). Instead, look to your CPC.
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