Jeff Esposito

FEBRUARY 23, 2012

How Companies Learn Your Secrets – Have you ever wondered how retail chains seem to know when you’ve got something going on? It’s a great read and sheds some light on predictive data analysis. Have a great weekend and will catch you come Monday. An engagement pending or pregnancy? Community vs. Social: Does It Matter What You Call It?

Data 28

Data Real Estate Tumblr Retail 28

Jeff Esposito

OCTOBER 28, 2011

Not only am I proud of her for it, but it also provides great advice for those of us who consider them consultants and have to fight for buy-in from companies who choose to ignore the Web and this social media thing. Six Reasons Social Media Doesn’t Work – this is my friend Gini Dietrich’s first post for Crain’s.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

MAY 20, 2011

The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. Some people and companies pay too much attention to these scores. What is it for you?

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. Some people and companies pay too much attention to these scores. What is it for you?

Klout 30

Klout Paid Search Analysis Small Business 30

Jeff Esposito

AUGUST 11, 2011

While many companies would be delighted to have as many followers as the President lost, the loss was incremental to the President who still boasts over 9.5 When commenting on this post, please remember that it is strictly a commentary on President Obama’s social media activity, not a critique or analysis of his policies.

Social Media 42

Social Media Web 2.0 Case Study Policies 42