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How to Own Your Blogger Outreach Process

Convince & Convert

The Spark Notes analysis is that when making a big purchase decision, the average person consults 11 consumers reviews (many of which are via blogs) , and 80% of the online population trusts bloggers (highlight to tweet). If you want to dive in deeper, check out this curation of blogger outreach facts. Check out the homepage.

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

You can view this in the spirit of Robert Scoble’s To create or curate? , Again, some back-of-the-envelope math suggests they won’t.&# - Erik Sass , News Analysis: Even Apple Can’t Save Newspapers “Editors have been telling us for years that people won’t read long stories online.

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