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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. What your competitors are doing in social media.

Vocus 184
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites.

SM2 202
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Only recently, however, this story has become widely critiqued, with bloggers calling the practice a “vicious … royal mess&# that “crossed the line.&# The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn.

Brands 133
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How to Become a Niche Rockstar: The Guide

Viper Chill

It happened to me in 2007 and it’s just happened to tech blogger Louis Gray who, this week, announced he is now managing the social team for Google+. Some people ask me why my Twitter bio, for the last six months, has read “Z-List Blogger with 21 readers&#. All of which, of course, were much appreciated.

How To 79
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

million members, and I’ve asked her to contribute her thoughts as she’s gathered from Facebook’s message boards and discussions. Reply Konstantin April 30, 2010 at 8:05 am Great analysis of FB’s shortages. Reply sam August 29, 2010 at 4:02 am Great analysis of FACEBOOK’s shortages. Answers Yahoo!

Facebook 277