Alterian, Features and Marketing - Social Media Informer

Sysomos Acquired By Marketwire

Dave Fleet

JULY 5, 2010

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. In fact, they were featured in the New York Times just a day before this news. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by.

Sysomos

Sysomos Alterian Filtrbox Attensity

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

OCTOBER 13, 2010

Alterian SM2 Freemium. Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Alterian SM2. Budget: $500-1,000 per month.

SM2

SM2 Vocus Alterian Radian6

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering

Engineering Social Media Alterian Tag Cloud

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

APRIL 1, 2011

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, out of 13 companies ever featured in a Forrester Wave in this space, four are specialist firms that are still independent. Back-channel emails are a wonderful thing.

Brand Monitoring

Brand Monitoring Cymfony Attensity Alterian

Best Social Media Monitoring Tools

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony

Cymfony Social Media Tools SM2

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter

Twitter Pharmaceuticals B2B Biotechnology

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering

Engineering Social Media Alterian Tag Cloud

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering

Engineering Social Media Alterian Tag Cloud

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.

Radian6

Radian6 Cymfony Alterian Jive

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Is your social media program about asking, … [link] #marketing [link] Evo Terra Is Your Social Strategy Proactive or Reactive? Like Sonny divorcing Cher (or was it the other way around?)

Social Media

Social Media Strategy Social CRM Company

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media

Social Media Trendrr SM2 Alterian

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. Don’t be afraid to ask for demonstrations or trial accounts (even if you’ve already had a trial with that provider before.) They’ll often work with you to make sure you feel comfortable you’re making the right decision.

Social Media

Social Media Radian6 Strategy SM2

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. These should align with your overall company or brand marketing and customer service plan.

Social Media

Social Media Klout YouTube Foursquare

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. The ability to track external pages is another nice feature. gShift aggressively updates the product with new features. URL links).

Software

Software Review SM2 Alterian

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media

Social Media Tools Strategy Tips

Social Media Informer

Sysomos Acquired By Marketwire

What’s the Best Social Media Monitoring Tool? It Depends

Trending Sources

Using Social Media Monitoring to Improve Your Search Engine.

Brand Monitoring: Where Are They Now?

Best Social Media Monitoring Tools

The Nifty 50 Top Women of Twitter for 2011

Using Social Media Monitoring to Improve Your Search Engine.

Using Social Media Monitoring to Improve Your Search Engine.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Is Your Social Strategy Proactive or Reactive | Social Media.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Convince and Convert Blog: Social Media Strategy and Social Media.

BrainDump: 101+ Things You MUST Know About Social Media For Business

Web Presence Optimization Software Review: gShift Labs

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Stay Connected