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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

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Best Social Media Monitoring Tools

Bill Hartzer

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152
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213 Days as an Insider

Koka Sexton

InsideView had an amazing end of year and they awarded the company a trip to Whistler Canada for a weekend ski trip. (I Building a social media plan for the company was, or is a challenging task. But with proper metrics in place and a good plan, anything is possible. (How could I forget that?) I know, AWESOME right?!?).

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Strategy and Best Practices.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. And pretty soon they won't be saying “Geez, I wish I could follow more companies on Facebook.&# What do you think?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Like you say, it depends on what your metrics and goals are.