Webbiquity SMM
AUGUST 9, 2010
Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.
Bill Hartzer
MAY 26, 2010
BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.
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Koka Sexton
MAY 2, 2011
But with proper metrics in place and a good plan, anything is possible. Which brings me to some great analytics we just compiled for the Gartner Magic Quadrant. I’ve been using a social monitoring tool called Alterian SM2. Social Selling University has been doing very well. It’s like the BMW of social monitoring.
Net-Savvy Executive
MARCH 30, 2011
Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Social business software companies Jive and Lithium have picked up their own listening platforms.
Webbiquity SMM
SEPTEMBER 12, 2011
As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Top 10 analytics tools for social media by iMedia Connection. Social Media Metrics and ROI.
Webbiquity SMM
JANUARY 19, 2012
Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. expanded LinkedIn metrics are anticipated to be added within the next 30-60 days).
Webbiquity SMM
MARCH 23, 2011
Metrics and reporting. more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages. Geographic/language coverage.
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