Best Social PR Guides and Tips of 2010 (So Far)
Webbiquity SMM
SEPTEMBER 1, 2010
Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How PR Pros Are Using Social Media for Real Results by Mashable. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).
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