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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. What your competitors are doing in social media.

Vocus 184
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Convert PowerPoint presentations to Flash, or into YouTube videos? A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Display a feed of brand-related comments from a variety of social networks on your website?

Tools 206
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Excellent for down-and-dirty competitive analysis. I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more.