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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. What your competitors are doing in social media.

Vocus 184
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Excellent for down-and-dirty competitive analysis. I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more.