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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. What can we learn from founder and CEO Mark Zuckerberg’s incredible journey, and what are the keys to his success? .” - About Facebook statement accompanying company’s press release. Make innovation personal!

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Reputation Management with Dissatisfied Customers and Word of.

Techipedia: Tamar Weinberg

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

There’s more to be done, such as listening to your community and actually speaking amongst them (and not just at them). Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates. If you empower your customers, they can be your unofficial brand ambassadors.

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