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United Breaks Guitars: Case Study in Old Media Failure

Socialized

JULY 15, 2009

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. United Airlines led the musician on a year-long goose chase for reimbursement, and finally told him “no.&#

Case Study 182
Case Study Airlines Study Blogosphere 182
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Social Media and Your Ever-Expanding Brand

Socialized

OCTOBER 1, 2009

If your last flight on jetBlue was really pleasant, you have good brand associations with the airline. If you accept that customer experience is an important component of your brand, then everything posted about your company on Twitter, Facebook, a blog, or anywhere else online is a tiny part of your brand.

Social Media 145
Social Media Brands Radian6 Banking 145
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