Free clients like Tweetdeck , Seesmic and HootSuite make this easy. Create a page to aggregate news media coverage of the event and/or topic of your event. As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. m sure I haven’t covered all the possibilities, so please contribute your ideas as comments. AcmeForums). MORE >>

TweetDeck is constantly up in the background, and with the wide diversity of people I follow, I find more interesting articles than I could ever find on my own with an RSS feed. Our networks are much more efficient at aggregating and gathering information relevant to us because they’re different from us. 'Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight. This time though, Google  cut services for a tool that isn’t just “popular.” MORE >>

Social media aggregators come in various shapes and sizes, depending on your needs. TweetDeck. What social aggregators have you used? Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. When you really want to get the word out, spreading that news across Facebook, Twitter, Pinterest, and Google+ are the go-to mediums. Here are four worth considering. HootSuite. MORE >>

FriendFeed : FriendFeed is a real-time feed aggregator that consolidates the updates from social media and social networking Web sites, social bookmarking sites, blogs, and micro-blogging sites, as well as any other type of RSS/Atom feed. News Reader : A news reader enables users to aggregate articles from multiple Web sites into one place using RSS or Atom feeds. The purpose of these aggregators is to allow for a faster and more efficient consumption of information. But never fear! Here’s a quick guide to some of the terms you may encounter. Bit.ly : Bit.ly Blip.TV : Blip.TV MORE >>

These procedures can be manual or computer-based and enable the manager to listen, aggregate, publish, and manage multiple social media channels from one tool. 2) Allow the manager to quickly publish from one location to each of those channels, some provide ability to customize to each channel 3) Aggregate and Manage social data. The system allows the manager to see an aggregated view of what’s happening (from views to comments) and may offer some form of analytics and conversion metrics. There is also comment aggregation as well as workflow between teams. MORE >>