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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 111
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KMWorld.com: What are people searching for and where are they looking?

Buzz Marketing for Technology

Research Reports. Research Centers. Pharmaceutical, Life Sciences. Looking for possible supplier of marketing collateral. Few go to content aggregators, specialized vertical or topical sites. KMWorld Magazine. Subscribe to KMWorld. KMWorld & Intranets Conference/Exposition. KMWorld NewsLinks. White Papers.

Insurance 124
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Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life

Buzz Marketing for Technology

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. However, I was able to aggregate many of the pieces I had coming into the course as my students worked on the class project: an online conference on nanotechnology.

Wiki 113
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The power of social listening for healthcare organizations

Sprout Social

It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. Sprout’s Competitive Analysis report aggregates social data from your comparators, including impressions, engagements, sentiment and overall share of voice.

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Connecting 2 the World

Buzz Marketing for Technology

The American Marketing Association, National Communication Association, American Management Association, American Institute of CPAs, and ASTD all have a great influence on organizations. I included research from Katherine Nelson (1996). These would include industries such as healthcare, pharmaceuticals, defense contractors, and banks.

Skills 184