Harp Interactive
MARCH 31, 2010
The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.
Convince & Convert
NOVEMBER 23, 2010
Behavior-Based instead of Aggregated Data. Even though most website owners aren’t using “hits&# as a success metric any longer, we’re still falling into the trap of counting aggregations. I can do the exact same thing for your paid search campaign, banner ad campaign, and your website home page.
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Waxing UnLyrical
NOVEMBER 18, 2010
Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. votes, comments, inbound links) and web analytics data (e.g.
Jason Yormark
AUGUST 30, 2009
Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).
Waxing UnLyrical
DECEMBER 21, 2010
Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc., I view Amplify as a triggering device leading into points for social distribution; which fosters social aggregation; and ultimately to social endorsement and social action. as "success."
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