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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Bing Network continue to see growth; Google leads in mobile. campaigns only.

CPC 123
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New Facebook Power Editor: A Complete Guide

Jon Loomer

Manage Ads: This is the default view, allowing you to manage your campaigns, ad sets and ads. Audiences: This aggregates all of your Custom Audiences, Lookalike Audiences and Saved Audiences. Tools: A dropdown with access to the following: Campaign Dashboard. Here are your search options: Campaign Name. Campaign ID.

Facebook 114
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Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act

Jon Loomer

Multiple factors contribute to whether your Facebook advertising campaigns succeed or fail. Mobile Advertiser ID. Below is a sampling of the powerful audiences that you can create. UTM parameters are tracking codes you can add to the end of links broken down into campaign source, medium, name, term, sq, and content.

Facebook 167
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How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

Buffer Social

Let’s start by looking at a sample curation day (it just so happens to be my day), and all the different detail that goes into the Discover-Read-Share formula. Check aggregation sites like Inbound.org, Growth Hackers, Hacker News, Panda, Digg, etc. Here is a sampling of recent tweets. Check Feedly for interesting stories.