Waxing UnLyrical

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Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

8 Google AdWords Hacks That’ll Double Your Conversion Rate. Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 4 Components Of The Best Social Media Campaigns.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results.

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How My Guinea Pigs Became Famous Guest Bloggers

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Go to Google Adwords Keyword Tool and check how many global monthly searches are performed for the keywords in question. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. For example, Google “allintitle: can guinea pigs eat tomato” and then compare it with “allintitle: can guinea pigs eat tomatoes”.

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#measurePR Recap (June 2015): Measuring Content

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Analytics, Power Search, AdWords, whole 9 yards. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2015): Measuring Content. On some best practices for measuring content: A2: #1 measure is #engagement. Does content resonate w/ target audience? Does your content achieve desired action? A2: Beginners: Become a Google Hound.

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25 Free Digital Marketing Tools for Nonprofits

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Buffer : Buffer is free for one account and allows you to schedule social media posts across Twitter, Facebook and LinkedIn. Google Grants : Google Grants offers nonprofits $10,000 in Adwords advertising each month. They also give some pretty useful analytics to help you see what’s working and what’s not. Ten thousand dollars.

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