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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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SEO Agency Launches Google AdWords Campaign Targeting Blueglass

Bill Hartzer

Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. But, in this case it’s Blueglass, an interactive marketing agency that has had its share of controversy in the past few weeks. Pay Per Click Search Engine Marketing'

Adwords 133
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Why your AdWords Landing Pages Should Match your Brand

Idaconcpts

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Adwords landing pages can have much more freedom than pages on your website, as typically you can forgo much of the optimization you do on your main site to appease search engines.

Adwords 132
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. We also recommended Google AdWords.

Marketing 199
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How Facebook Marketing is Changing (And How to Be Prepared)

Buffer Social

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve.

API 111
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Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage.

Trends 277