Sherrilynne Starkie

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Top Five: Changes to social networks come fast and furious

Sherrilynne Starkie

New features and functions from Facebook, SnapChat, YouTube, Google and Instagram. F8 2018: Facebook's annual global developer conference. He explained how Facebook is taking a broader view of its responsibility to ensure its tools are used for good. Google has created a new audience segment in AdWords called “light TV viewers.”

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. We recommended Facebook and Twitter ads, native ads and sponsored content. We also recommended Google AdWords.

Marketing 367
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How a social media consultant can help your business

Sherrilynne Starkie

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Industry certifications prove a social media consultant’s practical skill too. and more.

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Must have digital skills for PR pros

Sherrilynne Starkie

This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Adwords certification demonstrates basic and advanced proficiency in online advertising. They need to be able to create content across multi-formats and to write code.

Skills 179
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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Facebook Kids comes to Canada. Facebook Kids is coming to Canada. Top Five: Major Ad overhaul at Google. Listly by Sherrilynne Starkie. Follow List. Embed List.

Google 170
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. We recommended Facebook and Twitter ads, native ads and sponsored content. We also recommended Google AdWords.

Marketing 195
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Online ads: the benefits of retargeting

Sherrilynne Starkie

Retargeted (or remarketed) ads were innovated by Google and have recently been adopted by Facebook and LinkedIn too. PLEASE LIKE MY FACEBOOK PAGE. Effective Use of Google Adwords to Drive Visitors to Your Website. . ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy.

Retail 296