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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Cost-per-mille (CPM). Get the free template now! What is Google Ads? Get Started.

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Depending on your sector; their budget, actions, and strategy may impact your own goals.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Of course it can be scary to move from an organic social strategy to putting real money on the table. You can also pre-set templates with macros to feature every target’s name and company in the text. You can target your advertising strategy to align with your business goals, including whether you pay per click or per impression.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Facebook Marketing Strategy. 10 Tips for Advertising on Facebook by PPC Hero.