Jason Yormark

MAY 19, 2016

To succeed at building small business marketing strategies , you have to find a reliable way to bring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to modern marketing campaigns. For many small businesses, the barrier to entry is cost.

Small Business 100

Small Business Adwords Paid Search Cost 100

Webbiquity SMM

JANUARY 2, 2013

Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Need more evidence that measuring social media ROI is hard? The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Think AdWords isn’t important? The Backup List ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). This blog is one of the best places to read thought leadership around search marketing. Search Engine Watch. iSpionage is a search marketing competitive intelligence provider. Twitter Followers: 23,400+.

Adwords 60

Adwords CPC Marketing Retail 60

Webbiquity SMM

DECEMBER 19, 2017

More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. This means that Account Based Marketing (ABM), where individual campaigns are developed for ‘markets of one’ can often deliver a far greater ROI than mass market campaigns.”

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 17, 2011

In response, 60% of B2B marketers increased their spending on social media efforts last year, and there is growing acknowledgment that hard social media ROI isn’t everything; the top reasons cited for using social media marketing include demonstrating though leadership, generating greater awareness, and engaging customers.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. 5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? Social Media: Measurement and ROI. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review): Want an amazing article on ROI of social media?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Sign up right now at a totally reduced cost for 2012 for a limited time. PPC Marketing & Paid Search. Paid and Organic Search: Why the Marriage of Both is Important : After looking at analytics from a year’s worth of client data, Razorfish determined that you should buy keywords even if you’re in position #1.

Marketing 264

Marketing SEO Case Study Small Business 264