agora pulse

SEPTEMBER 23, 2020

Tip: This is the data your bosses want to see when they ask for a social media report. Run a 12-month report using your Agorapulse platform. Increased sales of a particular product = sales tracked in Adwords that were generated via a link on social media. Revert to the report you ran in step 1. in the past year.

Social Media 144

Social Media ROI Social Media Management URL 144

agora pulse

JANUARY 9, 2020

spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 Cost: On average, micro-influencers cost 1.5x 84% of millennials report that IGC on company sites has at least some influence on what they purchase. Cost : Twitch sponsorships typically cost one cent to $1 per viewer per hour.

Social Media 96

Social Media CPM ROI Marketing 96

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM).

Adwords 145

Adwords Google Campaign Cost 145

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). We’re going to do some high value KPI reports. Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down.

CPM 118

CPM Advertising CPC Compete 118

ProBlogger

AUGUST 7, 2014

Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Hootsuite

SEPTEMBER 9, 2020

Source: Hootsuite Digital 2020 Report. Source: Hootsuite Digital 2020 Report. Dunkin’ found in an A/B test that a Story ad with a poll sticker had a 20% lower cost per video view. Source: Hootsuite Digital 2020 Report. Pro tip: Twitter Promote mode costs $99 USD per month. Source: Hootsuite Digital 2020 Report.

Advertising 145

Advertising Social Media HootSuite How To 145