Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. Chris Hughes.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. Chris Hughes.

Social Media 28

Social Media Facebook Marketing CPM 28

Hootsuite

JUNE 13, 2022

Traditionally, share of voice (SOV) measures your brand’s prominence by the visibility of your advertising as compared to your competitors. In the past, share of voice was used to measure the success of your paid advertising. To understand how your ads are performing, you need to measure your share of voice for paid search.

Social Media 144

Social Media How To HootSuite Metrics 144

Webbiquity SMM

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. And our tests indicate gorilla suit advertisements convert poorly.

BuzzStream 153

BuzzStream Content Metadata Reddit 153

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). In addition, “Tumblr has grown to become the eighth-largest U.S.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Anatomy of a Viral Sensation (Pronet Advertising): This post by David Chen explores how content can be a viral success. Using Paid Search?

Marketing 144

Marketing StumbleUpon SEO Reputation 144