Oktopost

MARCH 22, 2022

Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers. Advocacy Marketing is Cost-Efficient: You can spend less on traditional marketing campaigns and advertisements when you convince customers to advocate for a brand.

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

MAY 18, 2021

TV still reigns supreme when it comes to raising brand awareness, with 58% of consumers learning about brands and companies through TV advertising. On the flip side, only 11% of business leaders anticipate TV and radio advertising will be their primary external communications channel by 2024. Social is catching up to TV and radio.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. And that can save you serious advertising costs—something your senior leaders will thank you for.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Convince & Convert

DECEMBER 7, 2023

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. What you should do : Keep a close eye on the changing industry trends and cultural shifts. They view diversity not as a trend but as a norm that will shape the future.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Sprout Social

AUGUST 23, 2016

billion on social media advertising in 2015. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. While visuals are an important aspect of being successful on Google+, Facebook and Twitter, images and video are the primary focus of these new apps.

Social Media 40

Social Media Avatar Social Networking Compete 40

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. [link] [link] jaybaer Yep. link] jaybaer Yep. Interesting read.

Social CRM 147

Social CRM Twitter B2B CoTweet 147