Remove Advertising Remove Focus Group Remove Groups Remove Hubspot
article thumbnail

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. Headlines Matter.

article thumbnail

How to Write a Bare-Bones Content Strategy for Small Business

Writtent Blog

Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think. Is your company so incredibly fresh-off-the-press that you haven’t made a single sale yet? That’s okay.

article thumbnail

Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. Simply defined, psychographic characteristics are the collision of psychology and advertising, formally “attitudes, opinions, and personality traits.”

Sample 99
article thumbnail

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. What are the best practices for advertising on LinkedIn? Optimizing Your LinkedIn Profile and Use.

LinkedIn 207
article thumbnail

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. by iMedia Connection.

Google 195