Direct Marketing Observations

JANUARY 17, 2019

Has it changed for marketers and advertisers? Picture social networks as the events at a track meet. That’s the current state of social networks. they’ve changed not only for those that built them but also for those that were there in the very beginning and fell in love with the naked conversations that were plentiful.

Social Media 189

Social Media Marketing Social Networking Compete 189

Direct Marketing Observations

APRIL 26, 2010

On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

FEBRUARY 9, 2010

———————. Laying out the fundamental issues and challenges in a post has become an integral part of the success of our weekly events. Online advertising was banners and e-mails. Usually I produce the post and the moderator comes on Tuesdays and facilitates the discussion. This week is an exception. Big media brands dominated the Web.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143