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What You Tell A Search Box

Twist Image

As someone who was there when the first search engines came online (in fact, I helped launch one of them), it's no surprise that we've evolved from basic search to search integrated with relevant advertising, to search beyond text (you can now search images, audio and video). You definitely don't want the insurance companies to know just yet.

Microsoft 109
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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

You couldn’t join Facebook unless you had a college email address on a particular school’s domain, much to their prospective advertisers’ chagrin. Naturally, I’m sure everyone in his/her lifetime has likely been to places they didn’t want to be caught at, so this should definitely alleviate any major concerns.

GPS 217
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

An Open Letter to Marketers Who Abuse Social Media for Selfish Gain (KISSmetrics): Jon Morrow’s post on social media truths (and how to do it right) is definitely a great read. How to Improve Your LinkedIn ROI by Tweaking Your Profile (Sharisax): Make yourself findable by optimizing your profile. on the fence. SEO: Strategy.

Marketing 279
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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. We research a client’s current competitive and digital landscape , develop a WPO and content strategy, execute, measure and refine.).

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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

Advertising spots or sponsored articles are media coverage that your brand pays for and controls. You can’t control what people post on social media but you can definitely influence them. An effective online review management strategy is needed if you want to stay on top of them. Media coverage. today's PSA ??

Strategy 134
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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

This has happened through organic posting and through paid advertising with Unsplash for Brands. Does Unsplash advertising work? Aggregate results across these early advertiser case studies show Unsplash to be more effective at elevating how people feel about a brand – more effective than even digital, TV, and Instagram campaigns.

Brands 94