Waxing UnLyrical

NOVEMBER 21, 2011

The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers. If users and advertisers see value in this model, that’s wonderful. But why pretend to be something else?

Klout 207

Klout CPI Foursquare Influencer 207

agora pulse

OCTOBER 19, 2017

The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Reach is a bit like the CPI (cost per impression) metric. Which Social Media KPIs Should I Measure? Perhaps they scrolled right on by.

Social Media 133

Social Media CPI URL Social Media Management 133

agora pulse

JUNE 14, 2016

This makes sense because you are not “cold calling” your leads via advertising. When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. Probably very few. They are already warm and ready to buy. TAKEAWAY – Focus on building up your fans first and then retarget them.

CPI 60

CPI CPC Facebook Cost 60

Hootsuite

JUNE 8, 2020

Now that you’ve had a highlights reel on why advertising on Snapchat is worth your time and effort, this piece will clearly lay out how to create ads that will engage the platform’s unique audience. Before you start on your advertising journey, you should know the different paths you can take. These users are creating 3.5 Product Ads.

Advertising 145

Advertising CPI How To Metrics 145