Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. The real real, not the real you’re used to polishing, brushing and over airbrushing…leave that “real&# in the advertising world where it belongs. Real is better.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Its easy to get lulled into a false sense of success.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter. In fact, the 18-34 demo is increasing its usage of both Facebook and Twitter.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JANUARY 15, 2013

Myth #4: Being a “Social” Company Means Having a Twitter Account. Social media is nothing like advertising mediums where you create an ad, turn it on and hope the phone rings. Who is going to create and curate content? Believe it or not, “being social” is different than “doing social.”

ROI 194

ROI Social Media Policies Creative Commons 194