Direct Marketing Observations

OCTOBER 7, 2010

Both companies had traffic and users, and both applications were free, but the problem was, they could not figure out how to make a living off of a social utility. Sure we’ve had a ton of companies that have gone belly up , but what does it mean today? So why did they both decide to shut the doors? No revenues. Simple as that.

Company 183

Company Social Media Microsoft Web 2.0 183

Direct Marketing Observations

APRIL 26, 2010

On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

FEBRUARY 25, 2011

We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? billion to advertise on social networking sites this year. In 2011, its global presence is something multinational advertisers can’t ignore.”.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

JULY 16, 2010

I loved this post 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not by Rob Petersen. Tags: social media marc meyer tom martin Old spice top social sites media funnel digsby qr codes fast company. I haven’t done one of these posts in awhile but let’s get right to it.

Sites 164

Sites Instant Messaging SEO Social Media 164

Direct Marketing Observations

APRIL 16, 2010

They also announced that the company has cut almost 70 people —accounting for over 40% of its staff. People need to make money with this social media stuff and hopefully it is not a model based on traffic/advertisers. In case you don’t know what Ning is: It’s a service that allows people to join and create social networks.

Social Media 193

Social Media Social Networking Advertising Twitter 193

Direct Marketing Observations

OCTOBER 27, 2011

How do other companies compete when Nike, Gatorade and AE give stuff away for free? I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results. Predictable right? Very telling.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

JANUARY 19, 2010

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. But if you are a company who needs external help, how do you weed through this entirely new industry?

RFP 159

RFP RFI Social Media Proposal 159