Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Social Media ROI. Later in the afternoon, Evo Terra discussed ways social media ROI could be measured, which would (in an ideal world) mean the social media strategist would be able to do the following.

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ROI Social Media SEO Tips 114

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. We’ll pick up where we left off last week, discussing social media ROI. If there’s one thing students and young PR pros should pay attention to, it’s learning new techniques to measure public relations efforts.

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Class Postrank Tourism Blogroll 134

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Between bit.ly

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. I’m not sure it’s broad vs targeted as the main difference, necessarily, as there are a lot of narrow B2C uses of social media (like invite-only brand communities and such). 10 predictions for advertising in 2010 =-. 10 predictions for advertising in 2010 =-.

Social Media 150

Social Media B2B Strategy Consultant 150

Techipedia: Tamar Weinberg

JUNE 16, 2010

Some tools you can use are Social Mention , Trackur , and PostRank. Are you getting ROI on your investments on the social web? Building relationships takes time so you have to give it enough time before you will see good ROI. PostRank is becoming one of my favorite tools. Don’t give up if the results are not good.

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Questions Social Media How To Postrank 277

Kikolani

JULY 23, 2010

Introducing a new generation of monetization – the multi-blog advertising system – advertising on not only one, but five powerful blogs in a niche. Calculating ROI on Internet Marketing – measurings your return on investment for PPC, organic search, and social media with Google Analytics.

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Resources SEO GPL Mashup 129