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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Remember the days of simple media and mass communication? 8 Steps to Develop a Social Business Plan (white paper). I'm joking but you get the point. Need more help?

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This Week in Social Media - 3/26/2013

Social Media Marketing

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. Legal Shift Communications takes a look at the FTC Dot Com disclosures and provides some examples of what to do and what not to do when tweeting.