Akamai Marketing

SEPTEMBER 13, 2011

Having a large audience is important in the advertising world. Responding to a comment, tweet or post using the person’s ACTUAL name (even if you have to look it up) builds community. Audiences are disengaged: Generally speaking, one reason a large audience is necessary in advertising is that the response rate is low.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

JULY 7, 2011

There also isn’t direct advertising on Google+, though there IS a handy search tool called “Sparks&# , but its completely organic without any advertising. I think it lets people know that their comments will be more widely read and also lets them know that this is info I’ve shared with lots of people.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

FEBRUARY 3, 2011

The real real, not the real you’re used to polishing, brushing and over airbrushing…leave that “real&# in the advertising world where it belongs. As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Real is better.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

NOVEMBER 1, 2011

CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? AVE: Advertising Value Equivalent is something that PR professionals have been using for years. Essentially, AVE looks at earned media and assigns a value to it based on equivalent advertising rates.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

MARCH 1, 2011

Yes, the free version includes advertising, but I don’t mind the advertising – after all, someone has to pay for the services I’m receiving. What I like: Unobtrusive: Its a single email once a day. The paid version provides for ad-free emails. That would be worth paying for!

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Share and Enjoy: Tags: marketing , studies , Trends No Comments Start the ball rolling by posting a comment on this article! If you thought that 2010 was a big year for digital marketing, you were right.

comScore 156

comScore Review Klout Marketing 156