Adam Sherk

JANUARY 28, 2010

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications.

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Adam Sherk

JULY 13, 2010

I suppose, too, that the same dynamic that afflicts print media (advertisers demanding coverage) would exists in a sponsored access situation, although buying reprint rights seems a similar activity… I guess it will come down to objectives — is it always about the largest audience or the best audience?

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Press Release SEO News Survey 141

Adam Sherk

NOVEMBER 16, 2010

Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. For most publishers the conversion goal is usually a click on an advertisement. Tips to increase CTR / clicks on advertisements. – Adam. Define your conversion goals.

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Publishing Conversation Tips Widget 151

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

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Press Release Marketing Class List 279