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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

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How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts. Are they writing blog posts, creating videos, or hosting webinars? Another thing to look at is your competitors’ marketing strategies. How are they getting the word out about their business?