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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Brand Awareness.

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How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

Are they using social media, billboards, or something else? If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts. Use search engines and social media to research businesses that offer similar products or services.