Oktopost

SEPTEMBER 4, 2020

So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7 In addition, Facebook is by far the more mature advertising network.

B2B 150

B2B LinkedIn Facebook Statistics 150

Proactive Report

FEBRUARY 23, 2011

If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. The first is to define what value it can put into and get out of the network. The second is it has to develop a plan that that brings the brand to life in a way that embellishes rather than dilutes is.

Social Media 75

Social Media News comScore Strategy 75

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want. Chris Brogan.

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

SEPTEMBER 8, 2010

Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? How much do small businesses spend on search engine marketing?

Research 191

Research Social Media B2B Statistics 191