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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

In social you have to have the ability to create and manage a strategy, understand and manage social analytics, create blogs, wikis, microblogs, manage profiles and activity feeds, create and manage communties, create tags, create and manage campaigns and then rinse and repeat.

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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Last night, while flying home from the Enterprise 2.0

Yammer 132
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

blogs, microblogging sites, social networks, etc.). Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. If Google Alerts had been developed with a focus on social media, this would be it. Budget: Under $500 per month.

SM2 202
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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You go crazy making your business case based on the idea that people will be so much more productive. You are a hero. But where is the productivity?

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Book Review: Social Media Marketing

Webbiquity SMM

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Wikis (Wikipedia, hundreds of specific topic-focused wikis). Social Events (e.g., Eventful, Meetup, Upcoming, etc.).

Review 152
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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll Lurking, but not active. Active and insightful. You sent her the link to the wiki page where it's stored.

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Best Business Social Media and Blogging Guidelines

The Way of the Web

BBC Social Networking, Microblogs and other Third Party Websites [link]. Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media.