Social Media Strategery
JUNE 21, 2009
Make sure you give it every chance to succeed and address the people, policies, and processes too. You have to focus on both tech and people – can’t just embed it into daily work either because people will actively try to avoid using it. activity will eventually fade away in order to allow time to meet management demands.
Social Media Strategery
DECEMBER 22, 2008
I’ve seen Intellipedia , TSA’s Evolution of Security blog , DoDLive , the DoD’s Blogger’s Roundtable , FEMA’s YouTube channel , GovLoop , and many other examples of “Government 2.0.&# I’ve also seen plenty of failed blogs, dormant wikis, and other failed attempts at using social media.
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Social Media Strategery
OCTOBER 27, 2009
Be active within the social media and Gov 2.0 Get to know the mission and unique processes and policies of the people you’re talking to. You’re on point by recommending consultants understand “the mission and unique processes and policies.” You have to take part in the conversation if you ever hope to influence it.
Social Media Strategery
OCTOBER 12, 2008
For example, let’s say that the Transportation Security Administration (TSA) wanted to implement a wiki – should that wiki be open to just TSA employees? The social web, and the smart web, both are built on open, unstructured communications that invert traditional processes.
Social Media Strategery
SEPTEMBER 24, 2008
Whether you’re a civilian, auxilarist, reservist, active duty, contractor or retiree, to understand that when you’re blogging, that’s no different than operating in a social environment on a Coast Guard base or anyplace else,” he said. However, as you noted from the STRATCOM example, this is not necessarily the case.
Social Media Strategery
AUGUST 18, 2010
This video is a great example of how social media is being integrated in not only the professional world, but also secondary education. She is an active member in PRSSA, which has gained her many professional experiences with communications, public relations, campaign strategies and social media. Do it when syllabus is reviewed.
Social Media Strategery
DECEMBER 18, 2012
Community mores and processes that worked with a smaller community don’t scale. Get senior leaders to lead by example and engage with the community directly using the tools they’re already supporting in their emails and Powerpoints ( even if it means occasionally being wrong ). Slow and steady wins the race.
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