Sherrilynne Starkie

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 44 per cent, are on LinkedIn. Digital Media and Marketing Framework Example.

Marketing 367
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Top Five: What do Facebook’s growth numbers mean?

Sherrilynne Starkie

Now publish directly to LinkedIn with Vimeo. Vimeo has introduced a new feature that will allow videos to be published directly to LinkedIn. The latter may be a direct result of recent European privacy regulations, namely GDPR, which initially caused Facebook to lose 1 million monthly active users after it went into effect in May.

Vimeo 186
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What every consultant should know about social media analytics

Sherrilynne Starkie

Native platform analytics including Facebook, Twitter, LinkedIn and Snap. Daily monitoring is a foundational activity. It provides a competitive advantage and the agility to adjust campaigns and activities on the fly. And of course, software skills are paramount. It helps build advocate and brand relationships.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Today, consultants identify potential partners whose social media activities add value. Social media is increasingly integrated with e-commerce.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 44 per cent, are on LinkedIn. Digital Media and Marketing Framework Example.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 46 per cent, are on LinkedIn. Digital Media Framework Example. This is changing.

Marketing 199
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Facebook’s little secretâ€Ĥ

Sherrilynne Starkie

The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms. The launch last autumn extended the concept for use among other small groups, for example sports teams or book clubs. We are countering this through education and example. LinkedIn’s new share button.

Groups 337