Akamai Marketing

FEBRUARY 8, 2011

Enter: PostRank. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. There are several tabs within PostRank, each designed to give you a unique view of the data. Wish that originating account could be removed from influencers.

Postrank 134

Postrank Analytics Tools Klout 134

Convince & Convert

NOVEMBER 23, 2010

Twitter followers and Facebook fans and the most egregious example. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. Postrank is now allowing you to compare your blog’s performance to that of up to four other sites.

Metrics 127

Metrics Postrank Klout Marketing 127

Janet Fouts

JANUARY 27, 2011

Postrank Analytics. Looks at your blo, Facebook, Linkedin and Twitter presences and rates you by your apparent influence, activity level and authority on topics you frequently discuss. Klout has used their knowledge of influencers to leverage their Klout with programs like the much lauded Virgin America campaign.

Klout 138

Klout Brands Social Media Postrank 138

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content. Everything we do, every decision we make, is influenced, in part, by some sort of list.

List 161

List Class How To Comments 161

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They go to, sometimes, incredible lengths to create experiential opportunities to get those influencers talking about brands. Then they plan.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

ProBlogger

MARCH 17, 2011

You learned how bloggers make money, and you even followed some examples of how Darren makes money with his blogs. Measure your influence. There are other ways to test your influence. PostRank is a great service to measure influence in an effective way. You had an idea for a blog.

eBook 41

eBook Postrank Influencer System 41