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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? It might frustrate you to know that LOTS of people are lurkers.

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10 Techniques to Get More Comments on Your Blog

ProBlogger

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. Are only 1% of your blog’s users are actively engaging with your blog? . Be Open Ended. Be controversial(?).

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10 Techniques to Get More Comments on Your Blog

ProBlogger

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. Are only 1% of your blog’s users are actively engaging with your blog? . Be Open Ended. Be controversial(?).

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The Social Media Analytics Compass: What and How to Measure

Razor Social

For example, are they entrepreneurs, marketers etc. For example, add an interest and see how many of your fans has that interest. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Community Responsiveness. Content Analysis.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). link] [link] Kirsten Khire #7 – lurkers or inactive accts? Lots of lurkers. Lots of lurkers.