Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues.

Social Media 118

Social Media Strategy Social CRM Company 118

SocMed Sean

FEBRUARY 3, 2013

Then, listen to their social media activity and determine what content would meet their needs… not yours. If you’re going to launch a Facebook page, be prepared to actively monitor it and respond to those who take the time to leave you feedback. 49) Blogging is what is known as a “long-tail” activity.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

SEPTEMBER 21, 2010

How frequently will you need to create reports or check the filters? Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider.

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

MARCH 23, 2011

For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Metrics and reporting. What kind of reporting capabilities does the tool provide? Many include at least the most popular blogs as well. Frequency of alerts.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

AUGUST 18, 2010

I actually think a lot of these questions often come from the client side (Q 3 is a great example of this) – and where equipped, PR firms (or whoever is providing advice) should help with their understanding / education by using the questions you've suggested. Its great to see this conversation so relevant active!

Questions 161

Questions Social Media Consultant Education 161