Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 131

Social Media Marketing Social Media Management Issues 131

Pixlee

DECEMBER 15, 2021

billion people use social media globally, and it is only predicted to increase to a massive 4.41 billion in 2025? When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. The De-Siloing of Social Commerce.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

NOVEMBER 30, 2021

Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. By 2025, US social commerce is estimated to be nearly a $79.6

Trends 144

Trends Conversation Instagram Influencer 144

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Social media engagement including liking, sharing, and commenting on posts.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

MARCH 21, 2022

Each company or creator’s approach is different, but they all use creativity to transform existing content into a new community touchpoint. Guides like this make your brand’s Instagram presence seem personable, warm and authentic. Sprout Social. Now your Guide will appear on your profile. Ready to create a Guide for your brand?

Examples 103

Examples Instagram How To Curation 103

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Experts expect ecommerce penetration rates to reach 25% by 2025. Host Social Media Contests.

Retail 52

Retail Trends UGC Mobile 52

Sprout Social

AUGUST 2, 2022

Social commerce functionality has been a major focus for many of the top platforms over the last few years. It’s been predicted that social commerce will be a $1.2 trillion industry by 2025, and every network is vying for their piece of the pie. It helps to convey authenticity (another critical brand attribute).

YouTube 139

YouTube Trends Strategy Content 139