Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

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Social Media Marketing Atlassian Team 113

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media. Over 2 hours a day , in fact, which is 30% more time than in 2015.

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Buffer Social

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. How Buffer helps Huel to connect with customers across platforms Finding the right software is a challenge for marketers.

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Oktopost

APRIL 4, 2023

Social media has changed so much in just fifteen to twenty years. Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. After all, influencer marketing is not without its risks.

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Social Media Marketing B2B Banking 118

Oktopost

JUNE 28, 2023

From Wendy’s to Netflix, the B2C world is positively brimming with examples of brands that put forth a strong combination of deadpan delivery, memes, smack talk (with customers or other brands), and self-effacing humor. Vince Vaughn, along with the cast of the new-for-2015 movie Unfinished Business. The star of these images?

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Hootsuite

APRIL 28, 2020

If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. Each video included the hashtag, as well as a #Sponsored tag to denote that they were part of an influencer marketing campaign. Here’s everything else you need to know about influencer marketing. Celebrate special occasions.

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Kikolani

AUGUST 4, 2016

Social media has made it easier for businesses to expand their market—reaching otherwise unreachable areas—without massive marketing costs. These scenarios are major reasons why more businesses choose to partner with a social media management agency. Why do your business social media accounts matter?

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