Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?
Ignite Social Media
JULY 31, 2017
We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2015/2016, organic reach was down to 2.6% of brand’s audience.
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